Core.hr: Brand identity and HR platform design

Brand identity, dashboards and a mobile experience for a human-first HR platform. Shipped in 18 days.

Project overview

Core.hr is a human-first HR platform that helps teams manage attendance, leave, reporting and people operations in one place.

Our goal was a memorable brand and a scalable product ecosystem, from brand guidelines to web experience and product interfaces, that makes HR feel human instead of transactional.

Industry: SaaS, HR management
Services: Identity, product UI, website
Duration: 18 days
Client: Core.hr

The challenge

Traditional HR systems feel outdated and transactional. Manual attendance, leave and reporting slow HR teams down, and weak interfaces lower adoption across the company.

Our approach

How we solved it

Four focused phases, from discovery to a full brand and product handoff.

01
Discovery
We studied HR teams, employees and competitors to find where daily workflows break.
- Research
- Insight
- Explore
02
Strategy
We shaped positioning, messaging and visual principles for a warm, human brand.
- Position
- Plan
- Direction
03
Design
We built the identity, dashboards and mobile app around simple attendance, leave and reporting flows.
- Create
- Refine
- Experience
04
Handoff
We delivered brand guidelines, a Figma library and dev-ready product files.
- UI screens
- Guidelines
- Dev handoff

By the numbers

Project at a glance

18Days from kickoff to handoff
3Surfaces: brand, website and product
1Design system across web and mobile
100%Files and IP owned by the client

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Core.hr: Brand identity and HR platform design

How we solved it

Discovery

Strategy

Design

Handoff

Project at a glance

Selected screens and assets

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