Senior designers only
Every project is led by a designer with 5+ years of experience.
Brand Refresh
Modernize your brand without starting over
Your strategy still works. Your visuals don’t. We refresh logo, color, type and templates while keeping the recognition you’ve built.
Trusted by 125+ founders, from first raise to enterprise
The problem
Signs your brand needs a refresh
It looks a few years old
Your visuals belong to an earlier stage of the company.
Inconsistent channels
Your site, deck and social posts look like three different companies.
A new launch is coming
A launch is the moment to look current, not patched together.
Weak on digital
Your brand was made for print and struggles on screens and apps.
You blend in
Competitors have caught up and now look just like you.
Hard to scale
Every new page or campaign needs a designer to make it look right.
Scope of work
Scope of work for your brand refresh project
A focused update that makes your brand feel current without losing what customers already recognize.
- 01
Brand audit
Evaluate existing brand assets, identify inconsistencies, and uncover opportunities to improve overall brand performance.
- 02
Logo touch-up
Refine existing logo details, improve proportions, and enhance visual balance while preserving brand recognition.
- 03
Updated color palette
Refresh brand colors to improve visual harmony, strengthen recognition, and maintain consistency across platforms.
- 04
Typography update
Modernize brand typography with refined typefaces, improved hierarchy, and consistent readability across different applications.
- 05
Graphic elements
Create distinctive graphic elements that enhance brand personality, strengthen recognition, and support visual storytelling.
- 06
Template refresh
Redesign existing brand templates with modern layouts, consistent styling, and improved visual communication standards.
- 07
Updated guidelines
Update brand guidelines to ensure consistent application of refreshed visual elements across all touchpoints.
- 08
Rollout checklist
Prepare a structured rollout checklist to implement updated branding consistently across all business channels.
What’s included
What’s included in your brand refresh project
A focused refresh with clear scope, so your brand looks current in weeks, not months.
Get a proposalNot included
New brand strategy- Full rebrand or renaming
- Website build, unless in package
Revisions and timeline
- Unlimited revisions
- 2 to 4 weeks, by package
- Before and after review
Files and handoff
- Updated logo and source files
- Refreshed guidelines
- Updated templates
Selected work
Recent brand refresh projects
Lyvio: AI property advisor
An AI advisor that recommends homes by lifestyle and behavior, not endless filters. Brand, product UI and site in 15 days.
Blenz: Creator collaboration platform
A platform that connects creators and brands through campaigns, analytics and payments. Identity, product UI and site in 21 days.
Core.hr: Brand, product and website
A human-first HR platform: brand identity, dashboards and a mobile experience for attendance, leave and reporting. Shipped in 18 days.
Refresh or rebrand? We’ll tell you.
Book a free 30-minute call with a senior designer. We’ll review your brand and recommend the right scope.
Book a free callWhat a brand refresh gives you
Keep recognition
Customers still know it’s you, just sharper and more current.
Faster and lighter
A refresh takes weeks, not months, and costs far less than a rebrand.
Visible impact
A modern look your website, product and sales deck feel right away.
Our brand refresh process
Audit
We review every touchpoint and decide what to keep or fix.
Directions
Two to three directions on real touchpoints, then built out.
Guidelines
Updated guidelines and Figma library so the team applies it.
Rollout
A checklist and launch assets to switch every channel.
Your Brand, Led by Senior Expertise
Co-founder of Wolfpixel. 5+ years shaping brands and digital products for companies worldwide.
Masuder Rahaman
CEO & Brand Design Lead
- Founded Wolfpixel
- 2022
- Years in Brand Design
- 5+
- Rating on Clutch
- 5.0
15+Creative MindsWhy teams choose Wolfpixel
Brand to product
We also design your website, dashboard and app, so it all feels like one company.
Strategy first
We speak product, pipeline and fundraising, not just aesthetics.
AI-accelerated workflow
AI speeds up research and exploration. Senior designers make every call.
Design to live code
Dev-ready files, or we build it in Webflow, Framer or React.
Direct communication
Talk directly with the designers doing the work.
Why Wolfpixel
Wolfpixel vs the alternatives
| Option | Strategy | Reliability | Speed | Scaling | Flexibility | Value |
|---|---|---|---|---|---|---|
  Senior brand and product designers working as one embedded team, with systems behind every project. |  | | | | | |
 In-house teamStrong on context, but rarely covers brand, product and web at once, and hiring for the gaps is slow. |  | | | |  | |
 Creative agencyTraditional agencies can be slow and process heavy, with junior hands on the work you were sold. | | | | | | |
 Freelancer / small agencyCheap to start and flexible, but hard to scale and quality swings from one project to the next. | | | | | | |
 AI tools onlyFast and cheap, but without human judgment and brand context it falls short on quality and strategy. | | | | | | |
- Senior brand and product designers working as one embedded team, with systems behind every project.
- Strategy
- Reliability
- Speed
- Scaling
- Flexibility
- Value
- In-house teamStrong on context, but rarely covers brand, product and web at once, and hiring for the gaps is slow.
- Strategy
- Reliability
- Speed
- Scaling
- Flexibility
- Value
- Creative agencyTraditional agencies can be slow and process heavy, with junior hands on the work you were sold.
- Strategy
- Reliability
- Speed
- Scaling
- Flexibility
- Value
- Freelancer / small agencyCheap to start and flexible, but hard to scale and quality swings from one project to the next.
- Strategy
- Reliability
- Speed
- Scaling
- Flexibility
- Value
- AI tools onlyFast and cheap, but without human judgment and brand context it falls short on quality and strategy.
- Strategy
- Reliability
- Speed
- Scaling
- Flexibility
- Value
What founders say about working with us
Andrew BakerRetirement Specialist, ARHQ
“Wolfpixel was a great creative fit, impressive design talent and delivered on time, every time.”
JarradFounder, JL Studio
Rihab LajmiCEO, Asendia AI
“This man and the team is professional in his work and deliverables. I will sign a contract with him.”
Nawaf Al-AjmiStrategic Leader, Swissport
Sayandeep DasCo-founder, TechScholars
“I’ve used Wolfpixel for a few projects and they do really great work. Great communication, timely on deliverables, and hearts are in the right place.”
Josh EngallaFounder, Visibility Engine
Kevin KariukiFounder, 10X Beast
“Our experience with Wolfpixel was excellent, and their dedication to quality was evident throughout the project.”
Javier Elias GarciaExecutive, TIN14
Refresh or rebrand? We’ll tell you.
Book a free 30-minute call with a senior designer. We’ll review your brand and recommend the right scope.
Book a free callRelated branding services
Common questions
Frequently asked questions
How much does a brand refresh cost?
A brand refresh is a fixed-scope project, so you know the full price before we start. We share a tailored quote after a free 30-minute call or within 4 business hours of your brief.
How long does a brand refresh project take?
Most brand refresh projects take 2 to 4 weeks, depending on the package. You get a dated plan with milestones after the first call.
How many revisions do I get?
Revisions are unlimited. If two rounds and a reset call do not land it, you don’t pay for that brief.
What do I get at the end?
You get an updated logo with source files, refreshed guidelines and updated templates. You own all files and IP on delivery, and we sign an NDA before you share details.
Should I refresh or fully rebrand?
If your strategy and audience still fit, a refresh is faster and keeps recognition. If you pivoted or moved upmarket, a rebrand is usually right. We will tell you which on the first call.
Let’s talk
Ready to start your project?
- 1Book a free 30-minute call
- 2Get a clear scope and timeline
- 3Sign the agreement and NDA
- 4Kick off with your senior team
Maniruzzaman Jubayer
COO & Co-founder
+1 (716) 503-6335
Webflow Professional Partner
Featured 25 times on Behance
Top Product Design Agency on Dribbble
5.0 rating on Clutch