Senior designers only
Every project is led by a designer with 5+ years of experience.
Brand Guidelines
Brand guidelines your team will actually use
Clear, visual rules for logo, color, type, imagery and voice, delivered as a guidebook and a living Figma library.
Rated 5.0 on Clutch
Trusted by 125+ founders, from first raise to enterprise
The problem
Signs you need brand guidelines
Freelancers do it differently
Agencies and contractors keep guessing your colors and fonts.
Your logo gets stretched
No rules for clear space, sizing or backgrounds.
Old guidelines nobody opens
A dusty PDF that ignores web, product and social.
Your team is scaling fast
New hires and channels need one source of truth.
Every channel feels different
Your website, social posts and presentations never quite look like the same brand.
Updates take too long
Small design decisions become slow because nobody knows which rules to follow.
Scope of work
Scope of work for your brand guidelines project
Everything your team, partners and tools need to apply the brand the same way, every time.
- 01
Brand foundations
Mission, positioning, core values and brand personality clearly defined for consistent decision-making.
- 02
Logo usage
Logo versions, clear space, minimum sizing and incorrect usage rules for every application.
- 03
Color system
Color palette, usage ratios, contrast requirements and accessibility rules for digital and print.
- 04
Typography
Type scale, hierarchy, font pairing and practical typography rules across every brand touchpoint.
- 05
Imagery and icons
Photography, illustration and icon direction covering style, composition, mood and visual consistency.
- 06
Voice and messaging
Tone, vocabulary, messaging principles and writing examples for clear, recognizable communication.
- 07
Layout and templates
Grid systems, presentation decks, social media templates and email examples for everyday use.
- 08
Figma library
Shared styles, reusable components and a practical web guide page for the whole team.
What’s included
What’s included in your brand guidelines project
A guidebook and Figma library your whole team will actually open.
Get a proposalNot included
New logo or identity design- Photography shoots
- Printed guideline books
Revisions and timeline
- Unlimited revisions
- 2 to 5 weeks, by scope
- Draft review call
Files and handoff
- PDF guidebook
- Figma library
- Web guidelines page as a living system
Selected work
Recent brand guidelines projects
Lyvio: AI property advisor
An AI advisor that recommends homes by lifestyle and behavior, not endless filters. Brand, product UI and site in 15 days.
Blenz: Creator collaboration platform
A platform that connects creators and brands through campaigns, analytics and payments. Identity, product UI and site in 21 days.
Core.hr: Brand, product and website
A human-first HR platform: brand identity, dashboards and a mobile experience for attendance, leave and reporting. Shipped in 18 days.
Not sure what your guidelines need?
Book a free 30-minute call with a senior designer. We’ll review your brand and recommend the right scope.
Book a free callOUTCOMES
What good guidelines give your team
One source of truth
Everyone works from the same rules and assets.
Faster production
Less back and forth and fewer design reviews.
Easy onboarding
New designers and partners get up to speed in a day.
How we create your brand guidelines
Audit
We gather existing assets and audit how the brand is used.
Guidebook
Scattered decisions become clear rules in a visual guide.
Figma library
Styles, components and templates ready for your team.
Publish
PDF and web guide, plus a live walkthrough with the team.
Your Brand, Led by Senior Expertise
Co-founder of Wolfpixel. 5+ years shaping brands and digital products for companies worldwide.
Masuder Rahaman
CEO & Brand Design Lead
- Founded Wolfpixel
- 2022
- Years in Brand Design
- 5+
- Rating on Clutch
- 5.0
15+Creative MindsWhy teams choose Wolfpixel
Brand to product
We also design your website, dashboard and app, so it all feels like one company.
Strategy first
We speak product, pipeline and fundraising, not just aesthetics.
AI-accelerated workflow
AI speeds up research and exploration. Senior designers make every call.
Design to live code
Dev-ready files, or we build it in Webflow, Framer or React.
Direct communication
Talk directly with the designers doing the work.
Why Wolfpixel
Wolfpixel vs the alternatives
| Option | Strategy | Reliability | Speed | Scaling | Flexibility | Value |
|---|---|---|---|---|---|---|
  Senior brand and product designers working as one embedded team, with systems behind every project. |  | | | | | |
 In-house teamStrong on context, but rarely covers brand, product and web at once, and hiring for the gaps is slow. |  | | | |  | |
 Creative agencyTraditional agencies can be slow and process heavy, with junior hands on the work you were sold. | | | | | | |
 Freelancer / small agencyCheap to start and flexible, but hard to scale and quality swings from one project to the next. | | | | | | |
 AI tools onlyFast and cheap, but without human judgment and brand context it falls short on quality and strategy. | | | | | | |
- Senior brand and product designers working as one embedded team, with systems behind every project.
- Strategy
- Reliability
- Speed
- Scaling
- Flexibility
- Value
- In-house teamStrong on context, but rarely covers brand, product and web at once, and hiring for the gaps is slow.
- Strategy
- Reliability
- Speed
- Scaling
- Flexibility
- Value
- Creative agencyTraditional agencies can be slow and process heavy, with junior hands on the work you were sold.
- Strategy
- Reliability
- Speed
- Scaling
- Flexibility
- Value
- Freelancer / small agencyCheap to start and flexible, but hard to scale and quality swings from one project to the next.
- Strategy
- Reliability
- Speed
- Scaling
- Flexibility
- Value
- AI tools onlyFast and cheap, but without human judgment and brand context it falls short on quality and strategy.
- Strategy
- Reliability
- Speed
- Scaling
- Flexibility
- Value
What founders say about working with us
Andrew BakerRetirement Specialist, ARHQ
“Wolfpixel was a great creative fit, impressive design talent and delivered on time, every time.”
JarradFounder, JL Studio
Rihab LajmiCEO, Asendia AI
“This man and the team is professional in his work and deliverables. I will sign a contract with him.”
Nawaf Al-AjmiStrategic Leader, Swissport
Sayandeep DasCo-founder, TechScholars
“I’ve used Wolfpixel for a few projects and they do really great work. Great communication, timely on deliverables, and hearts are in the right place.”
Josh EngallaFounder, Visibility Engine
Kevin KariukiFounder, 10X Beast
“Our experience with Wolfpixel was excellent, and their dedication to quality was evident throughout the project.”
Javier Elias GarciaExecutive, TIN14
Ready to give your team clear rules?
Book a free 30-minute call with a senior designer. We’ll review your brand and recommend the right scope.
Book a free callRelated branding services
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Distinctive, scalable logos built on strategy, from favicon to billboard.
Design system
Tokens, components and docs that keep product and code in sync.
Common questions
Frequently asked questions
How much does a brand guidelines project cost?
Brand guidelines are a fixed-scope project, so you know the full price before we start. We share a tailored quote after a free 30-minute call or within 4 business hours of your brief.
How long does a brand guidelines project take?
Most brand guidelines projects take 2 to 5 weeks, depending on scope. You get a dated plan with milestones after the first call.
How many revisions do I get?
Revisions are unlimited. If two rounds and a reset call do not land it, you don’t pay for that brief.
What do I get at the end?
You get a PDF guidebook, a Figma library and a web guidelines page your team can keep updating. You own all files and IP on delivery, and we sign an NDA before you share details.
Can you write guidelines for a brand you did not design?
Yes. We audit your existing assets, turn scattered decisions into clear rules and build a Figma library around the brand you already have.
Let’s talk
Ready to start your project?
- 1Book a free 30-minute call
- 2Get a clear scope and timeline
- 3Sign the agreement and NDA
- 4Kick off with your senior team
Maniruzzaman Jubayer
COO & Co-founder
+1 (716) 503-6335
Webflow Professional Partner
Featured 25 times on Behance
Top Product Design Agency on Dribbble
5.0 rating on Clutch