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Rebranding

Rebrand for the company you are becoming next.

Your product, market or ambition has outgrown your brand. We reposition and rebuild it without losing the equity you’ve earned.

Book a free call
Rated 5.0 on Clutch
Rebranded billboard campaign on a city building

Trusted by 125+ founders, from first raise to enterprise

  • RAK Properties
  • Telr
  • Sun Capture
  • Al Rajhi Takaful
  • Pentair
  • Axis Furniture
  • Asendia AI
  • R-Load
  • MasBirX
  • GoldMark
  • InDebted
  • boon
  • mergepoint.ai
  • Americas Retirement HQ
  • RAK Properties
  • Telr

The problem

Signs your brand has outgrown its identity

  • You pivoted or expanded

    Your product or market changed, but your brand still tells the old story.

  • You are moving upmarket

    Bigger buyers judge you in seconds. Your brand still looks like an early draft.

  • Merger or new name

    A merger, new name or spin-off needs one clear identity, fast.

  • Your brand hurts conversions

    Visitors don’t trust what they see, so they leave before they book a demo.

  • It lacks flexibility

    Your identity breaks on new products, markets and channels.

  • It feels outdated

    The visual style no longer reflects your brand’s growth or direction clearly.

Scope of work

Scope of work for your rebranding project

Everything you need to reposition, rebuild and roll out a brand that fits the company you are now.

  1. 01

    Brand audit

    We review your current brand, customers and competitors to find what to keep and what to change.

  2. 02

    Repositioning

    A sharper position, story and message aligned with the buyers you want next.

  3. 03

    Naming (optional)

    If the name no longer fits, we explore and screen new options with you.

  4. 04

    New visual identity

    Logo, color, type and imagery that balance change with recognition.

  5. 05

    Brand voice

    How you sound in every headline, email and sales deck, written down.

  6. 06

    Brand guidelines

    Clear rules and a Figma library so your team applies the new brand correctly.

  7. 07

    Rollout plan

    A step-by-step plan to switch every touchpoint without confusing customers.

  8. 08

    Launch assets

    Website, social, deck and announcement assets ready for launch day.

What’s included

Clear expectations from start to finish

A full rebrand, from strategy to launch kit, with clear scope, milestones and owners.

Get a proposal

  • Not included

    • Legal trademark filing
    • Website development, unless in package
    • Physical signage production

  • Revisions and timeline

    • Unlimited revisions
    • 14 to 30 days, by scope
    • Check-ins at every phase

  • Files and handoff

    • New identity source files
    • Guidelines and Figma library
    • Rollout plan and launch kit

Selected work

Recent rebranding projects

Lyvio brand identity on a Mediterranean villa

Lyvio: AI property advisor

An AI advisor that recommends homes by lifestyle and behavior, not endless filters. Brand, product UI and site in 15 days.

AI productBranding
Blenz creator dashboard on a tablet

Blenz: Creator collaboration platform

A platform that connects creators and brands through campaigns, analytics and payments. Identity, product UI and site in 21 days.

SaaSProduct UI
Core.hr logo on a deep red gradient

Core.hr: Brand, product and website

A human-first HR platform: brand identity, dashboards and a mobile experience for attendance, leave and reporting. Shipped in 18 days.

BrandingProduct UIMobile app

Not sure what your rebrand needs?

Book a free 30-minute call with a senior designer. We’ll review your brand and recommend the right scope.

Book a free call

Outcomes

What a strategic rebrand delivers

  • A brand that fits your market

    Positioned for the buyers and deals you want next.

  • Keep hard-earned equity

    We protect what customers already recognize and trust.

  • A smooth transition

    A clear rollout plan so the change feels confident, not confusing.

Our rebranding process

  1. Audit

    We review your brand, customers, competitors and goals.

    • Brand audit
    • Interviews
    • Goals

  2. Repositioning

    New positioning, story and messaging for where you are going.

    • Positioning
    • Messaging
    • Story

  3. Identity

    Directions that keep recognition, then the full new system.

    • Directions
    • Logo system
    • Color

  4. Rollout

    Asset migration, launch kit and support as you go live.

    • Asset migration
    • Launch kit
Masuder Rahaman, CEO & Brand Design Lead

Your Brand, Led by Senior Expertise

Co-founder of Wolfpixel. 5+ years shaping brands and digital products for companies worldwide.

Masuder Rahaman

CEO & Brand Design Lead

Founded Wolfpixel
2022
Years in Brand Design
5+
Rating on Clutch
5.0
The Wolfpixel team
15+Creative Minds
The Wolfpixel team at the Dhaka office

15+ creative minds, one studio in Dhaka

Why teams choose Wolfpixel

Belter brand identity applications

Senior designers only

Every project is led by a designer with 5+ years of experience.

Two chrome hands reaching toward each other

Brand to product

We also design your website, dashboard and app, so it all feels like one company.

Ponten brand signage in an office

Strategy first

We speak product, pipeline and fundraising, not just aesthetics.

Slofin fintech brand with a woman holding a card

AI-accelerated workflow

AI speeds up research and exploration. Senior designers make every call.

Smartwatch interface design

Design to live code

Dev-ready files, or we build it in Webflow, Framer or React.

Phone home screen showing an app icon

Direct communication

Talk directly with the designers doing the work.

Why Wolfpixel

Wolfpixel vs the alternatives

How Wolfpixel compares with in-house teams, creative agencies, freelancers and AI tools
OptionStrategyReliabilitySpeedScalingFlexibilityValue
WolfpixelSenior brand and product designers working as one embedded team, with systems behind every project.YesYesYesYesYesYes
In-house teamStrong on context, but rarely covers brand, product and web at once, and hiring for the gaps is slow.YesYesYesYesNoNo
Creative agencyTraditional agencies can be slow and process heavy, with junior hands on the work you were sold.YesYesNoNoNoNo
Freelancer / small agencyCheap to start and flexible, but hard to scale and quality swings from one project to the next.NoNoNoNoYesNo
AI tools onlyFast and cheap, but without human judgment and brand context it falls short on quality and strategy.NoNoYesYesNoYes
  • WolfpixelSenior brand and product designers working as one embedded team, with systems behind every project.
    • YesStrategy
    • YesReliability
    • YesSpeed
    • YesScaling
    • YesFlexibility
    • YesValue
  • In-house teamStrong on context, but rarely covers brand, product and web at once, and hiring for the gaps is slow.
    • YesStrategy
    • YesReliability
    • YesSpeed
    • YesScaling
    • NoFlexibility
    • NoValue
  • Creative agencyTraditional agencies can be slow and process heavy, with junior hands on the work you were sold.
    • YesStrategy
    • YesReliability
    • NoSpeed
    • NoScaling
    • NoFlexibility
    • NoValue
  • Freelancer / small agencyCheap to start and flexible, but hard to scale and quality swings from one project to the next.
    • NoStrategy
    • NoReliability
    • NoSpeed
    • NoScaling
    • YesFlexibility
    • NoValue
  • AI tools onlyFast and cheap, but without human judgment and brand context it falls short on quality and strategy.
    • NoStrategy
    • NoReliability
    • YesSpeed
    • YesScaling
    • NoFlexibility
    • YesValue

What founders say about working with us

  • Andrew Baker, Retirement Specialist, ARHQ

    Andrew BakerRetirement Specialist, ARHQ

  • “Wolfpixel was a great creative fit, impressive design talent and delivered on time, every time.”
    JarradFounder, JL Studio
  • Rihab Lajmi, CEO, Asendia AI

    Rihab LajmiCEO, Asendia AI

  • “This man and the team is professional in his work and deliverables. I will sign a contract with him.”
    Nawaf Al-AjmiStrategic Leader, Swissport
  • Sayandeep Das, Co-founder, TechScholars

    Sayandeep DasCo-founder, TechScholars

  • “I’ve used Wolfpixel for a few projects and they do really great work. Great communication, timely on deliverables, and hearts are in the right place.”
    Josh EngallaFounder, Visibility Engine
  • Kevin Kariuki, Founder, 10X Beast

    Kevin KariukiFounder, 10X Beast

  • “Our experience with Wolfpixel was excellent, and their dedication to quality was evident throughout the project.”
    Javier Elias GarciaExecutive, TIN14

Not sure what your rebrand needs?

Book a free 30-minute call with a senior designer. We’ll review your brand and recommend the right scope.

Book a free call

Related branding services

Common questions

Frequently asked questions

Maniruzzaman JubayerMasuder Rahaman

Still have questions?

Tell us about your project and we’ll say if we’re a fit.

How much does a rebrand cost?

A rebrand is a fixed-scope project, so you know the full price before we start. We share a tailored quote after a free 30-minute call or within 4 business hours of your brief.

How long does a rebrand project take?

Most rebrand projects take 14 to 30 days, depending on scope. You get a dated plan with milestones after the first call.

How many revisions do I get?

Revisions are unlimited. If two rounds and a reset call do not land it, you don’t pay for that brief.

What do I get at the end?

You get new identity source files, guidelines, a Figma library and a rollout plan with a launch kit. You own all files and IP on delivery, and we sign an NDA before you share details.

Will a rebrand make us lose recognition?

No. We audit what customers already recognize and keep the equity worth keeping, then plan a staged rollout so the change feels intentional, not confusing.

Let’s talk

Ready to start your project?

  1. 1Book a free 30-minute call
  2. 2Get a clear scope and timeline
  3. 3Sign the agreement and NDA
  4. 4Kick off with your senior team
Maniruzzaman Jubayer

Maniruzzaman Jubayer

COO & Co-founder

+1 (716) 503-6335Book a call directly
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  • WebflowWebflow Professional Partner
  • BehanceFeatured 25 times on Behance
  • DribbbleTop Product Design Agency on Dribbble
  • Clutch, 5 stars5.0 rating on Clutch

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